Unlock Your Business Potential with 'Business Rizz'
What It Is and How to Master It
I remember sitting at my desk in clinic one evening after hours, charting notes, sipping cold coffee, and asking myself, “Is this really it?”
I knew I was good at what I did. I had the degrees, the titles, the letters after my name.
But deep down, I felt like I was meant for more.
I didn’t just want to treat problems → I wanted to build something. Lead something. Create something that was mine.
But here’s what no one tells you…
You don’t need another certification to do just that.
What you need is… “rizz”.
What’s Business Rizz?
Kris Jenner coined the term, but I’m rewriting it for us.
Business rizz is the bold, magnetic mix of realness, energy, and confidence that helps you show up like a leader — not just a practitioner.
It’s the moment you stop hiding behind professionalism and finally step into your purpose with conviction.
You don’t have to trade your clinical credibility for charisma. You already have both.
From Clinical Confidence → CEO Confidence
You’ve led patients. Made hard calls. Trusted your gut.
But now you’re building a brand, selling a service, or launching something new — and that requires a new kind of power.
The shift from health professional to entrepreneur isn’t just logistical. It’s emotional.
It’s identity work. And it starts with how you see yourself.
Here’s how it unfolds ↯
The Business RIZZ Framework
R – Realness
Stop playing small or pretending to be “just” your credentials. Show up human, raw, and honest. That’s what creates trust.
I – Intention
Don’t do things because others are doing them. Know your mission. Know your people. Market with purpose.
Z – Zest
Bring the energy. Not fake hype, but real passion. The kind that makes people feel something.
Z – Zone
Stay in your lane of genius. Own what you’re great at, and let that guide your offers, your messaging, and your presence.
Why Rizz = Results
Here’s what I’ve learned:
People aren’t just buying your expertise — they’re buying your energy, your identity, and your ability to help them transform.
If your marketing doesn’t feel like you — it won’t connect.
Your audience doesn’t need more polished information. They need transformation. They need to see themselves in your story.
And that only happens when you show up with rizz.
Your Turn: Time to Activate That Rizz
Want to actually embody this and not just read about it?
Try this ⤵️
Describe your story.
Not your job title. Not your credentials.
Your real story. Who are you? What do you believe? Why does it matter?
Write it. Share it. Say it out loud.
Here’s mine: I’m a clinical pharmacist who flipped the script and became an entrepreneur, helping health professionals show up with purpose 💪, leverage the right strategies 📊, and grow businesses that hit different . It’s all about making impactful moves ⚡ and doing it in a way that’s uniquely yours 🌟—just real, sustainable growth that aligns with your vision 💡
And if you’re feeling bold ⤵️
→ Share yours on Substack and tag me!
→ Or hit reply and send it my way – I’d love to read it!
This isn’t about selling. It’s about showing up.
Not as who you were trained to be — but as who you already are.
The world doesn’t need more perfect professionals.
It needs more who are real, rooted, and radiant in their mission.
You’ve got the experience. Now it’s time to add the rizz.
Until next time,
Sara
‼️One of the best ways to show off your business rizz? Email! If you haven’t already, check out The Health Entrepreneur’s Email Launch Kit—your go-to resource for building trust, nurturing leads, and driving sales through high-impact email sequences that position you as an expert.
Here’s what’s inside ↯
1️⃣ Email Marketing Foundations – A quick guide to audience segmentation, deliverability tips, and building engagement and trust.
2️⃣ Anatomy of a High-Impact Email Series – Learn the key ingredients of effective emails: strong subject lines, storytelling, and clear calls to action.
3️⃣ 5 Email Sequences – Get 5 email series outlines for launches, lead nurturing, re-engagement, authority building, and overcoming objections—so you can start sending with confidence.
This is great, Sara. Thank you 🙏